A Positive Culture. At Positive we play, win and lose together. We’re a close-knit team who think differently.
Our people are our most important asset, so we put them first. We tackle challenges together and celebrate success as a team. And we nurture them to be audacious, tenacious, and creative.
The result? We know tech and we know the media, which is why we consistently secure national and top tier industry coverage day in, day out.
Our ability to track and predict the news has made Positive known in the media. It’s why we’re able to attract the very best journalists from The Times and The Telegraph to The Register, ITPro, Management Today and more to our bi-annual media socials.
As we barrel towards 2025, the pace of technological change shows no signs of slowing. From AI-driven-everything to upcoming seismic shifts in the regulatory landscape, the year ahead promises to reshape industries and redefine how we live, work, and connect.
This article explores the top technology trends poised to dominate 2025. Whether you’re a tech enthusiast, a business leader, or simply curious about the future, these trends will offer a glimpse into what lies ahead in the rapidly evolving digital landscape.
Let’s dive into the innovations that the Positive team think will shape our world in the coming year.
Continue reading at positivemarketing.com 🙌
#2025 #predictions #2025predictions #Tech #AI #DigitalLandscape #Innovation #Positive
The #Positive team enjoying our monthly team lunch! 🍔
Cheers to great conversations and even better company! 🎉🙌
#teamlunch #Positive #teambonding #Goodtimes #PR #B2BTech
“Just Google it”. The phrase is a universal shorthand for “search for it online”. The fact it is so ubiquitous underlines Google’s dominant position at the top of the search engine pile.
That success was built on continuous improvements to its PageRank algorithm, its massive web index, its ease of usability, and ecosystem of other services – giving Google a search market share of over 90%.
So you might be forgiven for thinking that Google could safely laugh off the idea of losing market share to an indirect competitor like TikTok, but recent changes in the social video giant’s approach to search advertising have made this surprisingly likely.
Read more at positivemarekting.com 🙌
#blog #TikTok #GenZ #Google #SocialMedia #SearchEngine
Last week, we hosted our fifth annual journalist drinks in the heart of Mayfair. A fantastic social evening bringing the Positive team with top -tier journalists from esteemed media outlets like The Telegraph, Daily Mail, Computer Weekly and Metro. 🙌
These events are precious to the Positive team. It allows us to strengthen our media relationships and understand on a deeper level what they need from PRs today. We are also able to express our gratitude for the amazing continuous support they give our business and it was heartening to hear them appreciate our personal touch as we continue to build the most credible PR partner in EMEA.
#PostiveJournalistDrinks #JournalistDrinks #MediaRelations #Networking #PR
Last night, we hosted our fifth annual journalist drinks in the heart of Mayfair. A fantastic social evening bringing the Positive team with top -tier journalists from esteemed media outlets like The Telegraph, Daily Mail, Computer Weekly and Metro. 🙌
This year, a new group of editorial friends joined us, ranging from seasoned professionals to emerging voices, covering topics from politics and general news to deep science and cybersecurity. We were honoured by their presence, entertained by their ‘war stories’ and informed by their expert views on the state of news in the UK
These events are precious to the Positive team. It allows us to strengthen our media relationships and understand on a deeper level what they need from PRs today. We are also able to express our gratitude for the amazing continuous support they give our business and it was heartening to hear them appreciate our personal touch as we continue to build the most credible PR partner in EMEA.
We are beyond proud to be part of this vibrant community and look forward to many more engaging conversations ahead!
Cheers to collaboration and connection! 🥂✨
#PostiveJournalistDrinks #JournalistDrinks #MediaRelations #Networking #PR
The average citizen of the 21st century has become accustomed to a life where the constant stream of information comes at a pace our brains simply cannot keep up with.
From endless ‘doom-scrolling’ on social media feeds to the constant barrage of news alerts, the modern world is drowning in data.
This “info-mania” is a defining characteristic of the new generation of digital natives, who has grown accustomed to having everything – every fact, falsity, and unfiltered opinion – at their fingertips.
Read more here🙌: https://www.positivemarketing.com/blog/information-overload-dive-into-the-21st-centurys-data-deluge/
#blog #informationoverload #media #socialmedia #data
🚨 Lesson 4: Evaluate your dependency on single vendors.
Relying too heavily on one vendor, as seen during the CrowdStrike outage, can expose your business to significant risk.
Diversify your cybersecurity solutions to ensure resilience in the face of unexpected disruptions. 🔒
#Cybersecurity #cybersecurityawarenessmonth #VendorManagement #RiskMitigation
The holiday season is a time for joy, but it's also a prime opportunity for cybercriminals! 🎄💻
Did you know that cyber attacks surge by 30% during festive periods. With more people shopping online and distracted by holiday cheer, hackers are ready to exploit vulnerabilities. 🔒
#cybersecurity #cybersecurityawarenessmonth #holidayseason #cyberattacks
Phishing attacks are deceptive cyber threats that prey on human psychology to steal sensitive information. ⚠️
These attacks typically masquerade as trustworthy entities to trick individuals into revealing personal data, login credentials, or financial details. By understanding the nature of these attacks and implementing robust security measures, we can significantly reduce the risk of falling victim to phishing scams. 🔒
These attacks can take various forms🔍:
Email Phishing: The most common type, where attackers send emails impersonating legitimate organisations.
Spear Phishing: A more targeted approach, tailoring the attack to specific individuals or organisations.
Whaling: Attacks aimed at high-profile targets like C-level executives.
Smishing: Phishing attempts via SMS or text messages.
Vishing: Voice phishing, typically conducted over phone calls.
#cybersecurity #cybersecurityawarenessmonth #phishing #phishingattack #scam #hack #cyberattack
Did you know that the average cost of a data breach in 2024 is a staggering £3.76 million?
As it's Cybersecurity Awareness Month, it’s important to acknowledge online safety and take proactive steps to protect our data. Remember, every action counts! 🔒💻
#CybersecurityAwarenessMonth #Cybersecurity #Databreach #Hack #ProtectYourData #StaySafeOnline
Learning on the job is essential, but learning from others is invaluable
Our training programme includes a buddy system, personal development plans, various training and coaching sessions, as well as external courses such as from PRCA.
For example, every Friday we hold Plus Points, where a member of the team presents something new they have learned and want to share with the team. This could be tips and tricks on securing opps in particular publications or TV shows, how to use a new tech product to increase productivity, lessons learned on a client campaign, how to write research releases – and more.
Giving everyone a voice
Whether new to the world of PR and marketing, or with decades of experience, good ideas come from anywhere and anyone. That’s why we hold regular team away days to discuss business ambitions, reflect on PR and marketing challenges, and create new and compelling ideas for clients through ideation workshops.
Check out our most recent away day at Riverside studios
