In today’s saturated media landscape, securing broadcast opportunities isn’t just a nice-to-have—it’s a game-changer for building credibility, boosting brand awareness, and driving business growth.

But how do you get your CEO, CTO, or other subject matter experts (SMEs) on TV, radio, or podcasts? And why is PR the secret weapon that makes it happen? 

1. Broadcast Media Amplifies Your Message

Broadcast media remains one of the most impactful ways to reach and influence a broad audience. From morning news segments to popular podcasts, these platforms provide the reach and message amplification that digital ads often can’t match. A strategic interview on a major network can introduce your brand to millions in mere minutes, instantly boosting credibility and positioning your company as an industry leader.

2. Mastering the Pitch: The PR Professional’s Secret Skill

Landing a broadcast opportunity goes beyond emailing a producer—it’s an art form that requires strategic storytelling and a deep understanding of what producers are looking for. We tailor your story to fit the tone and audience of the show, making it irresistible to broadcasters. By aligning your narrative with trending topics and news cycles, we increase the likelihood of securing that sought-after slot on air.

3. Leveraging Media Relationships for Maximum Impact

PR isn’t just about the pitch; it’s about who’s doing the pitching. Our established relationships with journalists, producers, and media personalities are built on trust and a track record of delivering compelling stories. These connections are the key to getting your pitch seen and heard, opening doors that cold outreach simply can’t. When we pitch your brand, it’s not just another story—it’s a story coming from a trusted source.

4. Shaping the Narrative to Position You as a Thought Leader

Agencies don’t just get you on air; we help control the conversation by thoroughly briefing producers. By doing this, we help to guide the conversation to help position you as an expert and align with your brand values. For example, Positive recently worked with producers at CNBC’s SquawkBox to ensure Jitterbit’s CEO led a conversation on AI that not only spoke to the company’s brand messaging but also opened a wider conversation around common AI failures and pitfalls.

5. Adding Credibility and Trust Through Amplification

When your brand is featured on TV, radio, or podcasts, it signals to viewers that you’re a legitimate authority in your field. This trust is invaluable and often translates into increased business opportunities, but it doesn’t have to stop once the live broadcast ends. For a fee you can purchase your segment to send out to prospective customers and warm leads, capitalising on the trust associated with broadcast stations. 

This credibility can be amplified through further marketing campaigns that leverage multiple channels and strategies to increase visibility, engagement, and long-term viewership. Social media campaigns, newsletter curation for customers, and paid advertisements are just a few ways you can maximise the momentum and interest from a PR broadcast win to turn it into a long-term lead gen success story. 

Securing broadcast opportunities isn’t just about visibility; it’s about building credibility, shaping perception, and positioning your brand as an industry leader. While securing a broadcast hit using PR is a major success, what comes after is equally as important. 

If you’re not sure if broadcast is a valuable format for your brand, reach out to Positive today to talk about the art of the possible, and how to deliver business value from a PR success story.